OUR MISSION

As people that love to get outdoors and adventure in nature, we can see the impact that our decisions as a society have had on our planet, and understand the need to be making products that can exist in harmony with our environment. This is a fraught path to pursue in the world of physical products, as the infrastructure and resources for truly sustainable products just aren’t there. But we strive to make responsible and self-critical decisions in our practices to incorporate the environment as a key stakeholder in our company.

The root of our mission is the idea that making it easier and more fun (and more stylish) for people to choose their bike over their car, will help us develop lifestyles with lower carbon footprints. It’s a big ask for a bag, but we all have to play our part in shaping a more sustainable future.

How are we doing it?

96% Recycled Material